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On the Japanese Oricon Singles Daily Charts for 26 January, the number one spot was claimed by Korean 5-member group Tohoshinki, for their single “BREAK OUT!”, which was released on 27 January. This work of Tohoshinki achieved sales of 170,000 on the first day of sales, and this could be the result of the “Exceed 500,000 Copies Plan” executed by their fans.
Tohoshinki’s new single is the OST theme song for NHK’s drama 「とめはねっ！～铃里高校书道部～」, and comes in 3 versions, including the fanclub version.
Although there was no difference in the way they released this single, their first day’s sales far exceeded their previous singles by selling 169,842 copies, and the reason for this amazing sales figure, is the unity of the fans.
Actually, even before Tohoshinki’s single was released, the fans were already reaching out within the fandom to bring the large-scale “Exceed 500,000 Copies Plan” to fruition.
As the name of the plan suggests, they aimed to exceed sales of 500,000, and Tohoshinki sold more than double the amount of singles they usually sell on the first day, and sales might continue to increase after tomorrow. What kind of changes in sales will there be?
[Consider] Why was the sales target 500,000 copies? (T/N: This is the reporter’s speculation)
What motivated the fans to plan the target as 500,000 copies for Tohoshinki’s latest work? There was no specific reason given on the plan’s website, so there is no way to find out the motivating force for the person who suggested it.
However, a news headline from last summer might solve this mystery.
According to a report in ChoongAng Daily that was published in August, Tohoshinki members suffered from unfair profit division, and as a whole, if their albums “sell below 500,000, they don’t get any money. During this plan, the fans set the goal as 500,000, which could possibly mean that the fans wish that the members will not suffer this kind of treatment, and thus aim to accomplish sales of 500,000.
source: [baidutvxq]
translation credits: mandasoh@tohosomnia.net
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