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Ever since Wonder Girls started promoting EXR products, the sales have been pretty impressive. As of February 2010, sales have increased a total of 120% compared to last year’s new school term merchandise. Thus, breaking the biggest sales record that the company has ever achieved.
The theme of Wonder Girls’ “Wonderful Pack & Sneakers” combined with clever use of vibrant colors, various materials and stylish design has expanded the range of the target audience’s choices.
The bag that has a Wonder Girls “WG” logo printed on which uses a variety of neon purple colors & black, had achieved total of 75% of sales. Also, the “FOX” series has been doing pretty well, achieving a total of 80%.
With busy schedules in the States, Wonder Girls hasn’t been able to be active in Korea, but with the release of Wonder Girls’ “Wonder Style Book” by EXR they have aroused much interest from the public. The girls showcased themselves through different styles, including “Doll-like” look and casual styles.
A representative from EXR said:
“Even though many other companies are coming up with different merchandise for the coming school term, and using idol stars as part of a marketing strategy, with such results we were very pleased. In future, we hope to be able to create a product which relates to the style of the Wonder Girls.”
source: bnt news|wonderfuls world
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